With over three decades at the helm of India's tourism diplomacy, Shoeb Samad brings a rare convergence of institutional authority and on-ground global experience. As Former Deputy Director General at the Ministry of Tourism, Government of India, and having led India Tourism offices across Beijing, Singapore, Chennai, and Guwahati, he has shaped how the world perceives and engages with India as a destination. A recipient of the UNWTO Diploma from Madrid — the world's foremost authority on tourism — and former Chairman of the Regional Hotel Classification Committee, his credentials span policy, international relations, and industry standards at the highest levels. His leadership has been defined not by titles, but by the corridors he has walked, the partnerships he has built, and the frameworks he has helped design for a nation's billion-dollar tourism ecosystem.